The Municipality of Tel Aviv-Yafo has embarked upon a month-long pilot project, the first of its kind in Israel, to examine the feasibility of using a “digital city currency,” serving as a reward system for people who patronize Tel Aviv businesses. The municipality set up the pilot program together with Colu Techonologies Ltd., an Israeli startup that developed a digital wallet to enable payments at registered businesses via smartphone. Under the pilot, consumers who engage in five transactions worth at least NIS 20 ($5.6) apiece at local businesses using the Colu app get a reward of 25 … [Read more...] about Tel Aviv Sets Up Potential Deal With Digital Wallet Startup Colu